At over 125,000 sq ft, EA’s Great Northern Way campus came with a lot already going for it — stunning views, natural light, a central open stair with beautiful architectural detailing, and room to breathe. Our role was to make those bones work for multiple studio groups simultaneously, infusing the space with EA’s brand and culture without overwhelming what the building already offered. A ‘Digital Magic’ concept gave us a design language to work from: playful, high-performing, and unmistakably EA.