“A brand with style and simplicity that was built on friendships and the stories we create together in this community.” That pretty much says it all. Vancouver Running Company represents our favourite type of commercial client — crystal-clear vision and tons of heart. We took a small, choppy, and thoroughly dated space and turned it into a clean, modern community hub that’s brilliantly functional for a local brand with real soul. Custom millwork provides a clean backdrop for brightly coloured merchandise, while central displays roll out of the way for evening yoga sessions. The shoe wall anchors the space and doubles as the store’s most photographed feature. Every decision was made to serve the community first and the commerce second — which is exactly how VRC operates.